Jaak Laineste.
Two decades in location and movement data, from digital maps and mobile mapping to location intelligence and freight visibility.
I earned a master's degree in geoinformatics in 2003, then worked on geospatial products and digital maps at Regio / Reach-U.
In 2006, I completed an MBA in entrepreneurship and technology management and founded Nutiteq, which built an open-source mobile 3D map SDK and was later acquired. At CARTO, I moved into product leadership for location intelligence.
At Sixfold and Transporeon / Trimble, the same geospatial foundation continued in freight visibility, sustainability and logistics data platforms: objects, vehicles and goods moving through space and time.
Today I advise logistics and supply chain operators on where AI actually pays.
- MSc Geoinformatics
- MBA · Entrepreneurship & Technology Management
- 20+ Years Location Data
- Mapping · Location Intelligence · Freight Visibility
Career
Selected experience.
- 01Regio / Reach-U
Geospatial products and digital maps
- 02Nutiteq
Founded an open-source mobile 3D map SDK in 2006; later acquired
- 03CARTO
Product leadership in location intelligence
- 04Sixfold
Freight visibility and data products for movement through transport networks
- 05Transporeon / Trimble
Product leadership in freight visibility, sustainability and logistics data platforms
- 06Goplex
AI and product advisory for logistics and location-data operations
Background
Location and movement data, from maps to freight visibility.
Years in location and movement data
Mapping · Location intelligence · Freight visibility
Experience from startup to enterprise scale
Professional community
- Founder and ex-board member, Estonian Geoinformatics Society
- Founder and board member, Maakaardi Selts MTÜ
- Member, OpenStreetMap Foundation